Google fetches the ratings and reviews data from the schema markup of the page and shows them on the SERP to help the customers choose the result with the most positive reviews. The business profile needs to be optimized for local SEO to harness the benefit of Google map snippet. Interesting, isn’t it? This type of result makes it easier for the local searches to find local stores and businesses effectively and navigate to them. These are called the Google Map Snippets and are generally shown for local results.įor example - The query “Gas stations in Toronto” returns the list of the gas stations in Toronto along with their address, contact details, and location on the Google map. It also fetches important information about the recipe from the sources, such as images, ratings, time to make, and ingredients to show on the SERP.Įver searched for something like “Grocery stores near me” on Google? If so, then you might have definitely stumbled upon a result that displays different physical locations on the Google map. The recipe snippets generally appear at the top of the search engine results page and show recipes for the same dish from multiple resources.įor example - On searching “Chocolate Cake Recipe” on Google, the search engine identifies the searcher’s informative intent and shows the best available resources on the web for making chocolate cakes. Google recipe snippets appear for the informational queries related to food recipes. Let’s drill down into the rich snippets examples to understand them in a better way. Some of the most common types of Google rich results are provided below with examples. Different types of rich results are displayed to the users based on the core intent behind their query. Google is smart enough to understand the core motive behind searcher’s query and produce the most helpful results. People use Google for different purposes, and therefore, not all search queries are the same. Different Types of Google Rich Snippets (Including Examples) by providing an excellent experience to the visitor and boosting traffic for the website. In a nutshell, the Google rich snippets benefit the users and websites, i.e. Thus, winning the SERPs with rich results will mean more impressions, more clicks and more traffic for the website. Furthermore, the rich snippets help in qualifying the visitors to the site, which reduces the chances of bounce and reducing the bounce rate. These rich results are generally displayed in carousel style, which is visually appealing and receives most of the clicks. Such rich results usually occupy the upper fold of the search engine results page and thus receive more exposure & impressions. Google displays different types of rich snippets, which depend on the searcher’s query. Unlike ordinary results, the rich results contain additional information that satisfies the search intent in a better way. Google rich snippets are important for both users and websites. What Makes Google Rich Snippets So Important? Price, availability and product information.The Rich Snippets often contain the following additional elements: Snippets may contain different elements according to the type of query. Whereas Google Rich Snippets encompasses additional elements that provide concise information about the result. Ordinary search result contains the following information: They show additional information to the users, such as images, videos, steps, ratings, prices, etc., making the search result more enticing. Rich Snippets (a.k.a Rich Results) are the results displayed by Google on the SERP that provides richer information about the search query to the user than the ordinary search results. How Long Does It Take For Rich Snippets to Appear?.
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Different Types of Google Rich Snippetsīut, if you are an SEO pro and already know those things, you can jump to….If you are new to rich snippets, you can learn… In this article, I’ve discussed everything you need to know about Google rich results as an SEO person. Google is far ahead of all others at providing the best-match information to its users. Search engines keep updating their algorithms to produce the best possible results for search queries. Google Rich Snippets have been populating SERPs since 2009 with rich answers, which provide more informative results to the searchers.
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